Social Media with its Role in Supporting E-Commerce and its Challenges

Volume : (13), Issue : 205, January - 2019

Abstract : This  study  sheds  light  on the  role played  by social media in supporting e-commerce and the major challenges facing this  important technology,  given  that  it  is  widely  used  in  the present.  In   addition,   this   technology   is  distinguished  by   its usability  and the users' ability  to find what  they want  in a short period. Facebook and Twitter are the most popular social media, as they help users communicate with thousands of people around the world in seconds. The  number of people  using  the  social  media  in trade and promotional operations reached almost  2 billion,  which  reflects the importance of this technology. Despite the several advantages of the social media,  it has several negatives  in e-commerce, as it lacks  control, exposing  users to risks. These  websites  may  also lead  to lack of privacy in selling and  purchasing, in addition  to having other social negatives. The  study  was based  on the  SWOT  analysis  to identify  the role of the different social media  and  which is more suitable  for the  different trade  transactions. The  study  showed  that  the  e- commerce is different from the  traditional one in terms of the standards  of   related  parties.  Thus,   the   related  parties  use different ways of selecting their suitable  social media. They study recommended paying more attention to the impact of social networking on the  marketing and  promotional information for companies and businesses.

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Article No : 10042

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